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Campaign Toolkit

Creating Your Campaign

Employee Campaign Coordinator Guide  — A guide to running a successful campaign.

Campaign Requests — Schedule a United Way speaker, corporate volunteer project or resource fair to engage employees during your campaign. Contact Jeanne Clum, j.clum@lcunitedway.org

Fundraising Ideas — View a list of campaign theme and activities ideas.

Leadership Giving Campaign — Encourage donors to give a gift of $1,000+ to be part of our Leadership Society.

2017 Resources

Print Materials — We can supply you with brochures, pledge forms and more. Contact Jeanne Clum, j.clum@lcunitedway.org

Videos – Share our campaign video with your staff. Subscribe to our YouTube Channel for access to all our video resources.

Stories — Share the impact United Way has on local community members & connect your coworkers to the good they do as donors.

Logos  — Please contact us for digital United Way logos for your use in print, social media and promotional items. Contact Jeanne Clum or Alexandra Boscolo.

Giving Incentives — Day of Caring community service day is just one of many special events we organize that you can use encourage campaign participation. Contact Jeanne Clum for more information. Additionally, you can order your own LIVE UNITED t-shirts and promotional items.

Workplace Volunteerism — Get your coworkers involved with United Way through volunteerism.

Impact Calculator — Learn what your generous gifts can do. 

Social Media — Share informative posts from our Facebook, Twitter, Instagram or News pages.

Company Recognition — Learn about ways your company can be recognized by supporting United Way. See our current Leaders in Giving.

Pledge Envelope Instructions — Review these instructions for filling out the campaign pledge envelope. If you still have questions, or are ready for pick up, please call your Campaign Volunteer or Livingston County United Way at 810-494-3000.

About United Way

Our Impact – Find more in-depth information on the issues we are addressing in the community surrounding our strategic focus areas of Financial Stability, Every Child Ready, Community Wellness, and special initiatives.

What We Fund — Explore a listing of our program partners by focus area.

Frequently Asked Questions — Find answers to questions that your colleagues may ask about United Way.

Get Started

How to Run a United Way Campaign

Employee Campaign Coordinator Guide

Letter from Campaign Chairpersons

The Power of Your Donation Brochure

Annual Report

Jeanne Clum, Marketing & Development Director







Pledge Form


Eviction Diversion Infographic



Use social media, email, company meetings, and your intranet to tell the story of United Way dollars at work.

Local Stories

Pledge Envelope Instructions